Plainview’s New ShopRite Opens


After decades of fighting for parking in the cramped Morton Village Shopping Center, residents finally have a brand new ShopRite less than two miles down Old Country Road.

The grocery behemoth’s fresh, 68,000-square-foot supermarket opened for business on Tuesday, July 25, at 1675 Old Country Rd. The store will serve as the retail anchor for Country Pointe, a development that will include a mix of housing and retail shops when complete, and officially replaces the Morton Village location.

Continuing a location tradition, the new ShopRite is operated by third- and fourth-generation grocers the Greenfield family, but now offers a new state-of-the-art setting with a prepared food department, a café with Wi-Fi access and a large selection of fresh produce, organic, gluten-free, local and Kosher products.

“We look forward to opening another ShopRite store on Long Island, this time as the supermarket anchor at the innovative development Country Pointe at Plainview,” said Seth Greenfield, who often works alongside his dad, Jon, in the family’s ShopRite stores. “We are a family business and we are excited to be part of this great new development and the larger family at Country Pointe.”

Along with a bakery and floral shops, a seafood department and meat department staffed with trained butchers, the new ShopRite also boasts a full-service pharmacy and in-store dietitian. The store also includes a kosher bakery and separate kosher meat, deli and prepared food departments under the supervision of KOF-K Kosher Certification.

“ShopRite has been a pillar of the Plainview community for 45 years,” said Michael Dubb, founder and CEO of the Beechwood Organization, developer of Country Pointe. “We are delighted a new, state-of-the-art ShopRite will be our supermarket anchor at The Shops at Country Pointe Plainview for years and generations to come.”

With an emphasis on reducing its eco-footprint, the new store incorporates energy efficient refrigeration and LED lighting throughout. The new store will be open daily from 7 a.m. to midnight.

Those interested in applying for positions at the new store can visit the career opportunities section of or visit the new store location. The store will employ close to 350 full- and part-time workers.

Previous articlePitch Perfect Journey
Next articleGiving The People What They Want: Same Day Permits
Steve Mosco is editor-in-chief at Anton Media Group, editor of Plainview-Old Bethpage Herald and Levittown Tribune, and a columnist for Long Island Weekly's food and sports sections. He fancies himself a tastemaker, food influencer and king of all eaters.

Leave a Reply